We started doing other nice things, and some of our clients thought it’d be good to have a digital agency that could also do traditional stuff. We agreed, and the Wag The Dog concept as you know it today was born. We deliver a full service offering, but with digital and creative thinking at its core – not bolted on as an afterthought and stuck in a corner.

We deliver step change innovation through development and execution of ideas that solve problems and get results – above the line, below the line, through the line. We work on one-off projects, execute specific elements of campaigns, or work with brands as partners for the long term. We do prefer the latter.

Uniquely, we actually know (not just talk about) how to leverage Social Media, and we are one of the few agencies capable of developing Facebook and mobile apps and websites in house AND who can wrap a comms strategy and creative around them across all channels.

We have a fully accredited media arm as well as in-house PR. Meeting with our creative’s or the whole team is as easy as walking through the front door. The benefit to you of a full service agency offering is that your activity looks and feels aligned and co-ordinated to the consumer. It’s consistent, each piece of activity fits the brand strategy and complements and amplifies what came before and goes after.

So yes, digital sits at our heart and many of us are specialists and native digital folk – because we really do believe consumer behavior and the opportunity for maximum brand engagement has already moved to it. However we also know and value the role of other media and comms channels in building awareness and often in driving people to that digital ‘home’ where the opportunity for engagement exists. We like TV ads, and have been known to make the odd billboard, press ad and DM.

If you want to find out more about working with a leader in digital who can deliver a truly integrated innovative brand strategy, campaign, product or project – give us a yell!

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