Lumino – The Dentists
With our ‘Larger Than Life Smiles’ campaign we wanted to give our audience something to really engage with. Research had told us that the perfect model approach did not resonate with our target, so we opted for a ‘caught in the moment’, high-school year-book treatment, where we looked to give the brand a bigger, bolder personality by using people who had a smile that was larger than life.


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